My love for horses and the countryside started long before Caballo did. I grew up around horses and have spent years working within the equestrian industry, so the rural world has always felt very much like home.
That hands-on experience has shaped the way I work today. I understand the early mornings, the unpredictable days, the people behind the businesses and, most importantly, that the best content comes from genuinely understanding the world you're trying to capture.
I started Caballo PR over two years ago, bringing together my experience in social media, marketing, photography and content creation. Since then, it’s grown far beyond what I originally imagined - working with brilliant equestrian, country and rural businesses, creating campaigns, managing social media, shooting content and helping brands tell their stories.
That growth is what led to Caballo Collective.
Today, Caballo is about more than one service. From ongoing social media management and content creation to photography, video, PR, campaigns and brand collaborations, I work alongside businesses to become an extension of their team - taking ideas and turning them into content and campaigns that actually feel right for their brand.
It’s still very much me behind Caballo, just with a much bigger vision for where we’re going next.
Georgie x